Caulis, Cybersecurity Startup Brand Identity
Caulis Inc. is a cyber security startup based in Tokyo. Caulis tackles fraud and identity theft by using the latest machine learning and cloud technologies. I was commissioned to create the brand identity that helps communicate the company’s core value and vision.
Understanding the company, its mission and vision is an essential starting point. Although ubiquitous computing and IoT provide new opportunities in a variety of applications, they also bring security issues. Caulis is developing solutions on fraud detection, authentication, and more efficient insurance operation. By utilizing distributed ledger technologies, Caulis provides a range of products to secure digital devices we interact with on a daily basis. Together with the Caulis team, I clarified the brand strategy, which reflects on the company’s value and is aligned with its business strategy.
The main concept of the brand identity is to address security, connectivity, and decentralization. Aligned with the strategy, the idea should help potential customers understand Caulis’s value proposition with encounters with a range of touchpoints.